Fatih Avşar, the second generation representative of the Avşar Family, which produced fabrics in ISTANBUL until 2003, first established a large dry cleaning store (Laundry) that washed for corporate customers. Fatih Avşar, who started to open dry cleaning stores with the brand of 'Dry Clean Express' for the end consumer since 2008. The company, which has grown by reaching 90 branches at the moment, started to represent our country in this regard by investing in many countries, including Ukraine and Georgia. Now, there are middle eastern countries, especially France and Italy. Dry Clean Express, which has become a dry cleaning chain with 90 branches in 19 provinces in the country, employs approximately 600 people. The target is to reach 150 branches by the end of 2023.

Our company, which has been operating in various sectors, especially in textile, for more than 40 years since its establishment, continues its existence successfully with the experience it has gained. Based on our corporate vision and mission in our country and in the sectors we are involved in, we always take into account the best technology and human and environmental health, which has been appreciated by our competitors and enabled us to be a pioneer. At this point, I am happy to achieve the goals we have planned with our successful and dynamic team and because of our ever-developing structure.

The main reason for our success in this journey that we started in 1972 is that we always prioritize bilateral communication and trust in our corporate relations. Success has always followed us in our initiatives, in which we adopted the principle of mutual trust. In doing so, our compliance with the industry's market research, risk analysis and ever-developing technologies has strengthened us in every step we take. Our seriousness and meticulousness, which is our most important corporate vision, which we adopt and do not compromise from the first phase of the project to the completion of the work we have done, has further strengthened the sense of trust of our customers and partners who do business with us.

AVŞAR HOLDING is now a global company with its signatures on successful works by carrying its journey that started many years ago to the future. Today, we are proud that our company, which focuses on its goals with the same belief and desire as the day it was founded, directs the sectors and is "followed". I would like to thank those who contributed to this sense of pride and trust.

Dry Clean Express Chairman of the Board Fatih Avşar tells his story as follows:

BUT MY FATHER DID NOT LIKE

“I am a civil engineer, but as a family, we are textile manufacturers from Father. After completing my education life, I worked in the family business for a while. My father said, 'Let's get a new job, develop an idea for us'. I also sat down and researched the sectors that will grow the fastest since those years. As a result of my market research, I decided on the 'dry cleaning' industry. At first, my father did not support my idea by not giving rights. He teased me, 'Did you find this, are we going to wash the people's dirty clothes? However, he was appreciated later when the business grew fast.

CORPORATE LAUNDRY FIRST

In 2003, we established a laundry (industrial washing) factory to serve corporate customers, namely hotels, restaurants. We continued in that job until 2009. By the way, whoever wanted to build such a facility, we were able to install it on a turnkey basis. We sold our own laundry in 2009 and got out of that business. But meanwhile, we also saw rapid growth on the retail side of the business.

THE DRY CLEANING SERVICE THAT OUR INDIVIDUAL CUSTOMERS DESERVE

In 2007, we established Dry Clean Express and set out in 2008 to establish a dry cleaning chain that will serve the end consumer, namely the individual. Our business grew very quickly, especially with the effect of the rapid spread of Shopping Centers (AVM). We aim to have 150 branches by the end of 2017. Our brand was registered in 42 countries and our first stores were opened in Ukraine and Georgia abroad. We are planning to open in France and Italy very soon. In addition, we are preparing to give masterfranchises in the Middle East countries, especially in the Gulf countries.”

WE CLEAN WITH SEA SAND

Saying that 'organic cleaning' has come to the fore in dry cleaning in recent years, Fatih Avşar said, "Because chemicals have a carcinogenic effect. That's why we do dry cleaning with Green Earth technology in Turkey. In fact, cleaning is done using silicone, that is, sea sand. It saves energy and there is no possibility of chemical waste in clothes," he said.