With the increase in the number of working women and white-collar workers, hotel investments made one after the other, the diversification of textile products and the development of consumer awareness, the dry cleaning industry entered a rapid growth process.
With the increase in the number of working women and white-collar workers, hotel investments made one after the other, the diversification of textile products and the development of consumer awareness, the dry cleaning industry entered a rapid growth process. It was announced that the revenue of the sector, including the services provided to industrial customers, reached 500 million Euros in 2015.
In his written statement, Fatih Avşar, one of the sector representatives, stated that the dry cleaning area was a favorite of investors in 2015 due to its low operating cost and 70% profit margin. Avşar expressed that they are hopeful for 2016 as well.
“DRY CLEANING SECTOR IN TURKEY IS BEHIND THE EUROPEAN MARKET”
Stating that there are nearly 50 dry cleaning companies of a certain size in Turkey that have achieved institutionalization and are in this process, Avşar continued:
“In 2015, the business revenue in the dry cleaning sector has reached 500 million Euros. However, the annual business revenue in the European and world market is far beyond this figure. The fact that the dry cleaning industry in Turkey lags behind the European and world markets has many demographic and cultural characteristics. If we look at these features; income level, marital status, cultural development, place of residence, education level, working population and so on. If we take an example from these variable features; While the increase in the population of working mothers causes an increase in the demand for the service, the decrease in the income level causes the dry cleaning to be seen as a luxury necessity, thus reducing the demand. The absence of an understanding of a housewife ironing in Europe is a reflection of the cultural influence. In fact, this point of view should not change between countries, and the awareness that dry cleaning is not a luxury but a necessity should be established.