With the increase in the number of working women and white-collar workers, increasing hotel investments, diversification of textile products and the development of consumer awareness, the dry cleaning industry has entered a rapid growth process in recent years. It was announced that the business revenue of the dry cleaning industry, which is among the top four most profitable industries in the world, reached 500 million Euros in 2015, including the services provided to industrial customers. Fatih Avşar, Chairman of Dry Clean Express, the leading dry cleaning brand with Turkey's largest dealer network, said that; He stated that due to its low operating cost and 70% profit margin, it was a favorite of investors in 2015 and they predicted that the industry will continue to make investors smile in 2016.
“The dry cleaning industry lags behind the European market”
Stating that there are nearly 50 dry cleaning companies of a certain size in Turkey that have managed to institutionalize and are in this process, Fatih Avşar said, “In 2015, the business revenue in the dry cleaning sector has reached 500 million Euros. However, the annual business revenue in the European and world market is far beyond this figure. The fact that the dry cleaning industry in Turkey lags behind the European and world markets has many demographic and cultural characteristics. If we look at these features; income level, marital status, cultural development, place of residence, education level, working population, etc. We can continue as. If we take an example from these variable features; While the increase in the population of working mothers causes an increase in the demand for the service, the decrease in the income level causes the dry cleaning to be seen as a luxury necessity, thus reducing the demand. The absence of an understanding of a housewife ironing in Europe is a reflection of the cultural influence. In fact, this point of view should not change between countries, and the awareness that dry cleaning is not a luxury but a necessity should be established.